Dominique Wilkins
PERSONAL BRAND IDENTITY
A household name to sports fans everywhere, Dominique Wilkins is known for his explosive dunks and iconic “Human Highlight Film” legacy. For his personal brand, the focus shifted beyond basketball to the man behind the nickname. The custom DW monogram was designed to resemble both his initials and a basketball passing through a net–representing his impact as a father, husband, philanthropist, and Atlanta icon.
LIMITED RELEASE BOURBON
Nique’s Batch was created in collaboration with Old Fourth Distillery. The first release, “The Rookie,” paid tribute to Dominique’s debut season with the Atlanta Hawks. Only 1,982 bottles were produced, a nod to the year he entered the NBA. Inspired by the Hawks’ 1982 uniforms, the packaging featured gold foil, spot UV coating, and collectible rookie card-style hangtags showcasing barrel stats from the release. The result was a highly detailed, story-driven bourbon experience designed for both sports fans and collectors.
Featured work
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Shortbarrel
Your New Favorite Bourbon’s Brand Identity
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Giving Back
Brief Philanthropy Overview
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EasyCare
Brand Identity & Ecosystem
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APCO
Brand Identity & Ecosystem
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Billy's Badass Customs
Concept & Brand Identity
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EasyCare Core Values
Company Cultural Revolution
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Project 21
F1 Race Team Brand & Ecosystem
