Shepherd Center

Since 2019, 8 Ball has worked alongside Shepherd Center to benefit its annual fundraiser, Project Rollway. Recognized as one of the nation’s leading spinal cord and brain injury rehabilitation centers, Shepherd hosts the event to celebrate the strength and resilience of its patients, who walk or roll the runway in fashion pieces from local designers. Each year, 8 Ball helps bring the event’s theme to life through campaign visuals, apparel, signage, and digital assets, creating an experience that feels both elevated and deeply personal to the community it supports.

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Delta Air lines //
Habitat for Humanity

For the past two years, 8 Ball has partnered with Delta Air Lines, Habitat for Humanity and Old Fourth Distillery on Spirits Under the Spirit, an annual fundraiser held inside the Delta Flight Museum beneath the iconic Spirit of Delta aircraft. Rather than approaching the project as a label design exercise, the goal was to build a branded experience rooted in heritage and storytelling.

Every creative decision drew from the aircraft itself. From material-inspired textures and metallic finishes to subtle visual references tied to Delta’s history. By translating these elements into a cohesive visual identity, the project transformed a commemorative bourbon release into a collectible brand moment that connected aviation, philanthropy, and Atlanta culture in a way that felt both elevated and authentic.

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FreeRent.org

8 Ball Creative has partnered for the past two years with FreeRent ATL to help elevate its annual fundraising initiatives through strategic brand collaborations and visual storytelling. Working alongside Shortbarrel, 8 Ball helped transform auction items into fully customizable bourbon experiences centered around exclusivity, collectibility, and personal touch.

The initiative helped generate greater attention, stronger audience connection, and meaningful support for families across Atlanta.